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Photographer's Market Guide to Building Your Photography Business
by Vik Orenstein
Product Group: Book
Publisher: Writers Digest Books (2004-04-26)
ISBN: 1582972648
EAN: 9781582972640
Dewey Decimal #: 770.68
Binding/Media: Paperback - 320 pages
SKU: 30-T0RM-FLNW
Condition: Very Good
Comments: Softcover is shiny. Pages are unmarked. Bottom right of book has slight bend from improper shelving, but does not affect book's interior.
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Editorial Reviews
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Product Description
Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment. The guide is a major asset for: - Amateurs seeking a friendly overview of the business - Established photographers delving into a new niche - Freelancers interested in selling stock - Photographers starting their own studio At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.
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Customer Reviews
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if just starting out, a good stepping stone to launch from
Rating  (4)
Date: 2009-04-12
1 out of 1 customers found this reveiw helpful
I admit my first impressions of this book were not all that great. However, the author has a great conversational tone that leads well into teaching and making the reader think and absorb the ideas.
This is probably one of the essential books for anyone getting into, or considering, photography as a business. The chapters cover almost all possible aspects of starting a business and cover them well, if not in deep detail. There are specialty books out there for marketing help, pricing, legal issues, etc.
Some of the key winning points on this book are that the author focuses in very well on what really IS important when starting up a new business. She lays out the important aspects that need to catch the mind of a new business person and make sure you focus in on these.
Excellent starting point for anyone considering going 'pro' or who has realized that their hobby is hitting official business levels.
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Must have book for the aspiring photographer
Rating  (5)
Date: 2009-03-14
This book is an excellent read. I'm currently taking a professional photography class from a local technical college and the information in this book covers every topic covered in the class in even greater detail. I highly recommend this book and convinced several other students in my class to purchase the book. All of them were pleased.
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An add?
Rating  (2)
Date: 2008-11-24
1 out of 3 customers found this reveiw helpful
I took a class on [...] and found it a waste of time and money. The instructors gave me and every other student the same glowing feedback that in no way will help one improve. I bought this book looking for practical advice on some day starting a photography business and found it was a 350 page ad for [...]! Many (if not all) of the people in the book are from betterphoto. The author is a betterphoto instructor. She sites endlessly betterphoto student work and teachers. To top it off, the advice wasnt that helpful, the photos were not inspiring at all. I felt like it was just selling fluff. Good thing I didnt take the course and spend 10 times as much!
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Photo Book
Rating (5)
Date: 2008-09-30
0 out of 2 customers found this reveiw helpful
Arrived promptly. In excellent condition! Have used it often and have learned so much about taking pictures. Thank you! A+++++
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Did an editor even proofread this book?
Rating (2)
Date: 2007-10-07
3 out of 3 customers found this reveiw helpful
While the subjects covered in this book aren't exhaustive by any means, I was more bothered by the lack of proper editing. Blatant misspellings ("fiftenn-plus years in the business"), missing quotation marks, incorrect punctuation, and bad grammar make this book difficult to take seriously.
Subject-wise, the author just doesn't go into enough detail to make this book worth reading. She brings up important subjects, but doesn't explain or define the terms. For example, in chapter nine, the author discusses protecting copyrights. She advises not to "give away the intellectual property farm," but doesn't explain how photographers are giving away their copyrights. Perhaps she assumed that a photographer would already know what he or she needed to know about copyrights before reading this book. She would be wrong. After reading a chapter, I have to resort to looking up information online to fill in the gaps.
I don't recommend this book. Please don't use it for a class. It was a waste of my money.
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