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A Social History of the Media: From Gutenberg to the Internet
by Peter Burke, Asa Briggs
Product Group: Book
Publisher: Polity (2005-07-29)
ISBN: 0745635121
EAN: 9780745635125
Dewy Decimal #: 302.2309
Paperback: 400 pages
Edition: 2
SKU: 30-B9U2-FLY0
Condition: Very Good
Comments: Brand new book, shows some shelf wear. Outer edges of pages are somewhat scuffed, but interior of book is unaffected. Pages have no markings. Expedited shipping is available.
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Editorial Reviews
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Product Description
Written by two leading social and cultural historians, the first edition of A Social History of the Media has become a classic textbook, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.
In this new and revised edition, Asa Briggs and Peter Burke have updated their classic study to cover the exciting media developments of the early 21st Century. In addition to the classic material exploring the continuing importance of oral and manuscript communication, the rise of print and the relationship between physical transportation and social communication, a new chapter on multimedia now extends the far-reaching scope of this book. New media technologies are treated in new depth throughout the latter sections and the book concludes with an account of the convergences associated with digital communication technology, the rise of the internet and the phenomenon of globalization.
Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. It will be an ideal text for students in history, media and cultural studies and journalism, but it will also appeal to a wide general readership. It has already been translated into more than ten languages.
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Customer Reviews
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great read
Rating  (5)
Date: 2003-12-17
4 out of 7 customers found this reveiw helpful
Like other books I've read by Peter Burke, this is a great and informative work. Here he covers the "print revolution in context" showing the who, where, and how of the rise of printing, and discussing it's interaction with the continuing other media types such as oral communication, hand-written documents and visual images (woodcut printing, religious paintings and statuary). He also shows the political and religious conflicts and issues which are locked in a feedback loop with the development of the media.Fascinating to compare to the rise of modern media types like weblogs in conjunction with the present political discourse.
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